34 DEMOGRAPHIC REASONS
TO ADVERTISE TO GOLFERS!
7. TECHNOLOGY & ELECTRONIC DEVICES
INCOME & ASSETS
$100,980++
The average golfer household income is 200% greater than non golfers.
$100,000
8 out of 10 have a net worth over
$768,400
The average net worth of a golfer.
$100,000
1 in 3 golfers have a net worth over
EMPLOYMENT
90%
of 500 Fortunate CEO's are golfers.
1 in 4
golfers own
their own business.
1 in 3
Golfers are in top level management.
38%
Interested in purchasing a luxury leisure property.
18%
of 500 Fortunate CEO's are golfers.
91%
golfers own
their own business.
Avid PGA Tour viewers are more than 200% as likely to own a
2ND HOME.
72%
paid for home
repairs last year.
VEHICLE
Golfers are
75% more likely to
own a boat or recreational vehicle.
32%
own at least 3
or more vehicles.
56% spent over
$30,000+
on their last vehicle purchase.
47%
will purchase a
new vehicle
FINANCES
83%
own securities.
86%
own life insurance.
44%
invest so they
can retire early.
40%
plan on seeking financial planning advice within the next year.
FOOD & BEVERAGE
73%
dine out at least
1x a week.
32%
spend over $3,000
a year at restaurants.
77%
drink wine on
a regular basis.
64%
buy filtered
or bottled water .
TRAVEL
Golfers take an average of
12.4 days
of vacation each year, usually on 2 main trips.
$6,800
were spent annually by Golfers on their main vacation.
64%
of golfers took an international trip in the past 3 years.
Golfers fly an average of
5.5 times
every year.
TECHNOLOGY & ELECTRONIC DEVICES
22%
plan to buy a new computer this year.
46%
plan on purchasing hardware this year.
71%
use Facebook,
LinkedIn or Twitter.
They connect to
the internet over
160x every month.
22%
plan on purchasing hardware this year.
53%
plan on purchasing hardware this year.
Demographic data is compiled from a variety of national research groups,
the National Golf Foundation and U.S. Census Department.
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